Search engine optimization and its importance

 Search Engine Optimization and Its Importance

Search Engine Optimization Have a short-form SEO. Search Engine is those websites on which people searches and the websites give return information. For Example, Google, Yahoo, etc. The 5 famous types of search engines are (1) Google (2) Bing (3) Yahoo (4) Baidu (5) DuckDuckGo. These are those sites on which people search and got information.

Search Engine Optimization means ranking the websites on search engines. It is the process to take the traffic on sites which is profitable. We can put our backlinks on other websites to earn more traffic. We find keywords of a relevant topic which is very useful in Writing content. We put images for the beauty of content. We put also featured images in the content. Image optimization is also included in it.

Types of Search engine optimization

Search engine optimization are of three types ON page SEO, OFF page SEO, and Technical SEO. Here we described these types

On page SEO

On-page SEO is also called White hat SEO. In this type of search engine optimization, we optimize the content. We put images for content beauty. We put the internal links and external links in this type. Image optimization is also included in this type Speed optimization is also included in it. It is the most important type of search engine optimization.

OFF page SEO

Off-page SEO is also called black hat SEO. It is the second type of search engine optimization. Off-page SEO is all about those things that are not in your websites directly. In off-page SEO we Put Backlinks by different methods Like Blog commenting, Guest posting, profile building, etc. In other words, OFF page SEO means all SEO approaches except updating content or publishing content of your websites.

Technical SEO

Technical SEO is also called gray hat SEO. It is the third type of Search engine optimization. This type of SEO combines all aspects of ON page (white hat) and OFF page SEO (black hat). It is used to optimize the content. It is used for improving the speed of the website. It is the most important part of SEO until it isn’t.

Search Engine Optimization tools

There are different tools used in search engine Optimization. Tools also play an important role in optimizing a website. With SEO tools you can correct the grammar of your content. You can check the number of words used in the content. Some other keywords and their details are given below

Google Search Console

From this tool of search engine optimization, you can see your websites in google view. This service provides an SEO report that covers many aspects of ON-page and OFF-page SEO. For Example, it helps you to check out any robot error in your website so you can remove it right now.

SEMrush

It is also an important tool in Search engine optimization. This tool is used for the research of keywords. It enables us that how many people are looking for a specific keyword. Except that it also gives different similar keywords.

Buzz Stream

This Search engine optimization tool gave us a collection of tools that helps us in research of Domain, Email marketing, etc. This is a very useful platform. Buzz Stream also helps to collect the lists of results for words you look into.

Linkody

It is also a search engine optimization tool. This tool is all about backlinks. This tool helps us to find who Links with your website and which keywords they used. It is a pretty tool if you are going to put backlinks.

Importance of Search engine Optimization

Search engine optimization has much important. We can increase traffic on our website. When the traffic increases your revenue or profit will also increase. We can rank our website in search engines which is also profitable